It has been said that soccer is the ballet of the masses. What an extraordinary way to describe the mobility of people from continents far and wide to one place, with one common interest, under one banner of unity. Local mobile telephone giant MTN calls this “Ayoba!” and with a R7-Billion investment into the upcoming festivities and related issues, you could say they have earned (paid for) the rights to give it their own name. They have made one proudly South African Thulani Ngcobo possibly the happiest person on the planet – ever – by putting him in place to make history! He will set a new Guinness World Record by being whisked around the country, covering a distance of 17 000km, to attend a total 38 matches in the tournament! Wow! He will no doubt experience hospitality like no other on this journey down that yellow brick World Cup road.
Hospitality isn’t exclusive to him though and is for making everyone feel at home. With so many Europeans and Westerners arriving (the Americans themselves this week), what better way to do that than by offering them a brand they know so well, a Starbucks? The tasty coffee (and teas) can be ordered at the Southern Sun hotels and Tsogo Sun casinos in the three major centres, Johannesburg, Cape Town and Durban. And for the supporters who might not have afforded tickets to the events, MTN extends its hospitality to Fan Zones that will be set up at Monte Casino and the V&A Waterfront. A closer Ayoba experience to the real thing, you couldn’t ask for. But wait, there’s more: MTN is also doing what they call the Last Minute Ticket initiative. 48 hours before a match is scheduled to start, fans may win the chance of a lifetime and be whisked off to a World Cup match LIVE! Be at one of the 10 FIFA Fan Fests or at one of the two MTN Fan Zones on the day of a game to be eligible. There is nothing better than a good South African ‘Gees’! And there is nothing but Gees at the moment! Helen Zille has called this lead up “…Quite an extraordinary journey”. Quite an extraordinary journey indeed. And it’s only just beginning!