Travelstart sells its European operation to focus on emerging markets

Global has sold the European part of its operations to European Travel consortium,
European Travel Interactive (eTraveli).  The deal, effective from Feb 1,
will not affect Travelstart’s South African business,
which will operate as normal.

Travelstart has run its international head office from
Cape Town since 2009 and is currently the online travel market leader in South
Africa. The company’s founder and
CEO, Stephan Ekbergh, says the decision to sell the European arm of its operations
was primarily driven by his vision to create a strong online travel brand for
emerging markets. He has plans to
expand the business to the rest of Africa as well as the Middle East.

“We are really excited about the future. The deal
makes it possible for us to focus on growth markets where we feel we can have
an impact and make a greater difference,” says Ekbergh.

The deal means that will own the
rights to the global Travelstart brand, and that eTraveli takes over the
European brand management and all its operations there.


Travelstart is an online travel company targeting the
global citizen. At customers can search, book and compare flights,
hotels, cars and holiday packages in a safe and convenient way. Travelstart’s
aim is to provide compelling prices and superior customer experience.

For more information please contact:

Therése Jonsson, Chief Evangelist +27 76 262 8442

Stephan Ekberhg, CEO +27 82 610 7431

Our Readers Comments

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