Jnr SEM Manager

Marketing - Cape Town, South Africa

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You will be responsible for:

  • Building new PPC campaigns.
  • Researching qualified keyword lists and keyword mining.
  • Identifying better targeting and bidding methodologies
  • Building our various acquisition channels
  • Building creatives across our different language sites and targeting various geographical regions
  • Develop display activities in order to reach a qualified audience and increase volumes
  • Identifying our key targets and exploiting these by building inventory and ensuring that the inventory is of a high enough quality
  • Liaising with the business development

Optimising existing campaigns:

  • Supporting the continuous testing and optimisation of all Travelstart’s campaigns
  • Drafting new text, display creatives & testing these in a consistent way, implementing learned best practices across accounts
  • Landing pages will also be developed and tested for improved conversion rate
  • Optimise and test new ad copy
  • Get new creative designed, test Optimise & test creative
  • Build & test new landing pages
  • Test and report on new optimisation & targeting strategies

Reporting on performance:

  • Daily/weekly KPI report review with the Global PPC Leader Daily/Weekly Prioritisation of workload in line with targets and opportunities.

Key Relationships / Interactions

  • Team Manager
  • Country Manager
  • Head of Customer Experience
  • Fares team, Refunds & Reissues team, Ticketing team, Customer Relations and Travelbar teams

To apply for this awesome opportunity please send us your CV (maximum 3 pages), to: recruitme@travelstart.com
When Applying - It is a real "plus" if you send us a 3min MAX video recording of who you are, Why you are the best candidate for the role and why you are interested in the role!’
Please include a copy of your academic certificate and transcript (marks).
The reference for this opportunity is “Jnr SEM Manager” please insert this into the subject line of your email application.
Any applicants not meeting the minimum requirements will not receive a response. Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart. Good luck!

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Contact: recruitme@travelstart.com

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