Travelstart Reinvents Mobile-Friendly Website – Now with International Flight Booking Capability
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Cape Town, 27th January 2014 – Consumer air travel booking has just become more accessible with the launch of the new Travelstart mobile website.
The new version of the mobi-site, available at travelstart.co.za/mobile, compares thousands of flights in seconds, bringing the most powerful features and flexibility of the Travelstart website to mobile screens.
Travelstart South Africa Country Manager Michelle Kleu believes that mobile-compatible websites are essential for businesses looking to provide customers with a holistic user experience.
“Mobile Internet access in South Africa has again turned a corner and the new mobi-site, built specifically for mobile screens, offers travellers everywhere a neatly stripped down version of the Travelstart.co.za website where customers can search and compare airline tickets prices in real time, book and pay for domestic and international flights and receive instant confirmation via email.”
The launch of Travelstart’s brand new mobile site comes at a time when mobile device and smartphone user penetration is at its highest in South Africa. The data economy has taken over as South Africa’s major networks have seen a decline in the demand for voice services for the first time in history. According to a November 2013 report by World Wide Worx, the 19-24 age group is abandoning voice services faster than any other segment. Only 56% of this group’s mobile budget is now spent on voice, down from 66% in mid-2012. Data spend, on the other hand, has increased from 17% to 24%.
This information signals the dawn of a new era in the way South Africans are communicating and businesses like Travelstart stand to benefit from Africa’s upwardly mobile technophiles.
“Cellphone users do everything desktop users do, provided it’s presented in a usable way. At Travelstart we wanted to create a mobile travel booking website that enhances our customers’ shopping experience as they seek real-time information on the go, while providing the all-encompassing functionality of the personal computer experience.” said Kleu.
The online travel agency reported a 323% increase in mobile traffic between 2012 and 2013, while mobile devices overtook tablet devices in terms of traffic in 2013.
Linked to the existing Travelstart.co.za URL, the mobile website provides a seamless experience by detecting and automatically adjusting to different screen sizes.
The mobile-friendly version of the website will also be rolled out to the online travel agency’s international markets which include Tanzania, Kenya, Nigeria, Egypt and Turkey. Mobile Internet usage has leapfrogged that of personal computers in these emerging economies, and the online travel agency has responded to this unprecedented growth with a mobi-site that serves the travel needs of Africa’s more isolated digital tribes.
The improved mobile booking site is one of several newly developed features at Travelstart including the ability to make multicity bookings, mix and match domestic flight booking functionality and neXt – an online travel booking tool for travel agents.
Travelstart is the largest and fastest growing online travel agency in Africa, providing independent flight comparisons between low fares airlines as well as all major international airlines. Travelstart's mission is to make air travel easier for the customer in the aspects of searching, comparing and booking flights. In addition customers can also compare prices and book hotels, car rental and holiday packages. Travelstart is available in South Africa, Namibia, Tanzania, Kenya, Turkey, Egypt and Nigeria.
Michelle Kleu | Country Manager South Africa