{"id":91120,"date":"2014-09-04T00:00:00","date_gmt":"2014-09-04T00:00:00","guid":{"rendered":"https:\/\/travelstartblg.wpenginepowered.com\/the-ten-commandments-of-travel-blogging\/"},"modified":"2025-11-04T13:52:22","modified_gmt":"2025-11-04T13:52:22","slug":"the-ten-commandments-of-travel-blogging","status":"publish","type":"post","link":"https:\/\/www.travelstart.co.za\/blog\/the-ten-commandments-of-travel-blogging\/","title":{"rendered":"The Ten Commandments Of Travel Blogging"},"content":{"rendered":"

\"TenThou shall\u00a0not gloat<\/h2>\n

It\u2019s not nice when a tweet or Facebook post appears on my timeline with a beautiful view and a smug exclamation proclaiming: \u201cWhile you are sitting at your desk, I\u2019m gazing at this total #amazeballs view!\u201d Yeah, we get it; you\u2019re lucky and you get to travel for a living. To amazing places. For free. No need to rub it in. Your readers are already crying about their shitty office jobs into their instant Ricoffee, while you get to savour the best coffee beans, passed through the bowels of a civet cat in an Indonesian jungle. And live tweet about it.<\/p>\n

Thou shall\u00a0not be a freebie whore<\/h2>\n

Yes, we know that you use your blog to fund your travels. I do it and there is nothing wrong with it. We\u2019re not Cond\u00e9 Nast Traveller. But you need to ask yourself, is that helicopter flip, followed by a $1 000 stay in a luxury suite really relevant to your readers? When I feature luxury properties on my blog, (and I do quite regularly) I always ask myself: Is this relevant to my readers? Is this a \u201csomeday when I\u2019m big\u201d destination, opposed to a \u201csomeday when I win the lotto\u201d destination? Unless you know the Motsepes, the Ruperts and their kin are part of your regular audience, rather say no. You aren\u2019t being fair to your readers or your hosts.<\/p>\n

Thou shall not make false promises<\/h2>\n

People waste time and productive man hours so they can read your blog. It’s your duty to reward them with great content and not mislead them with dodgy, clickbait headlines. I always feel a little bit cheated if I click on a link, only to be confronted with boring copy that has nothing to do with the headline.<\/p>\n

Thou shall not steal<\/h2>\n

Plagiarism is not nice. When I write a story or share my ideas with someone, I do not appreciate it when I see it a few months later in somebody else\u2019s story. That goes for press releases as well, kids. I have written pressers for freelance work and it really irks me when the content that I\u2019ve gathered gets published under another journalist or blogger\u2019s name. Obviously I can\u2019t say anything, because the client is only glad to get the exposure. I\u2019m not asking for a byline. Just don\u2019t put your name to something if you didn\u2019t create it.<\/p>\n

Thou shall stay away from clich\u00e9s<\/h2>\n

If I read about a \u2018breathtaking view\u2019 one more time, I\u2019m developing a nervous twitch. The worst is \u201cliterary, a breathtaking view\u201d. Did you gasp for breath, clutch at your throat and did someone wheel in an oxygen tank? Does your blog post have a disclaimer for asthma sufferers? The same goes for the good ol\u2019 \u201cbustling, colourful markets\u201d and \u201cfriendly locals\u201d. I\u2019ve been guilty of a few myself. The thing about clich\u00e9s is that it kills good, original writing. It’s what lazy writers reach for. Invest in a thesaurus. Read the greats, like AA Gill, PJ O\u2019 Rourke and Paul Theroux and prepare to have your vocabulary expanded.<\/p>\n

Thou shall be original<\/h2>\n

Yes we all know Victoria Falls is \u201cthe smoke that thunders\u201d, Reykjavik<\/a> and greater Iceland is the land of \u201cfire and ice\u201d and most tropical Indian Ocean islands have \u201cazure waters, fringed by powder white beaches and palm trees swaying lazily in the sea breeze.\u201d If I want to read brochure copy, I\u2019ll go down to my local travel agent and pick one up. The thing is, I\u2019m a child of the internet. I\u2019ve got a short attention span. You\u2019ve got a hundred words to draw me in and amaze me with your writing skills. Or else it\u2019s off to be amazed by the next time waster. (Ooh, is that a farting panda?)<\/p>\n

Thou shall share the love<\/h2>\n

I had to make the transition from newspaper journalist and editor to blogger and it was scary. I had no idea what SEO, plug-ins, unique visitors or any of that blogging jargon were. I was a luddite and a dinosaur. By the looks of my comments, I\u2019m quite popular with the purveyors of fine counterfeit goods. (Air Jordan sneakers, anyone?) However, there were some great people that was willing to help me out, even though they didn\u2019t know me from a of loaf bread. Dawn Jorgensen, from the Incidental Tourist, Di Brown from Roaming Giraffe and Kate Els from IndiKate gave me invaluable advice. It\u2019s good karma, returned in tweets, mentions and follows. I always make sure I pay it forward to newbies in the blogosphere, especially if they have great content. And share anything if I find it relevant and entertaining.<\/p>\n

Thou shall update regularly<\/h2>\n

I get a bit miffed when I start following a blog, get into the whole vibe, only for the author to get bored after a while and post sporadically. Updating your blog regularly not only ensures a steady flow of visitors to your blog, (which translates to higher unique visitor rate, yay!) it also tells me the author of the blog cares about his followers to supply them with decent, regular content. As the saying goes, out of sight, out of mind. The same goes with your Facebook, Twitter and blog posts. If I don\u2019t see you on my timeline, you don\u2019t exist.<\/p>\n

Thou shall take care with spelling, grammar and fact checking<\/h2>\n

I get it. We\u2019re not all sub editors, nor do we have the luxury of a word whizz to copy edit our posts. It terrified me the first time I published a blog post that hasn\u2019t been massaged by a sub or copy editor. That\u2019s why I\u2019m always a bit sympathetic when I spot a lone typo or a misplaced \u2018was\u2019 where \u2018were\u2019 should have been. I\u2019ve been \u201cexited\u201d to visit a new destination. The thing is, I can spot sloppy writing. I get upset when people misspell the names of a destination or person. I cringe when people call a leopard a cheetah and vice versa. Double check your facts and run your copy through a spell checker. You don\u2019t want a grammar Nazi troll questioning your intelligence in the comments section.<\/p>\n

Thou shall write a blog post, not a high school English essay<\/h2>\n

I\u2019ve read content by both journalists and travel bloggers that remind me of my high school \u201cWhat I did last summer\u201d essay. I don\u2019t want a \u201cdear diary\u201d entry that tells me where you stayed, what you ate and drank, how much you looked forward to this trip and how lucky you were to experience this amazing destination. I want to know what it smelt like, the exact colour of the ocean (not azure blue) and why exactly I should fork out my savings money to come and experience what you did. If I read a blog with the intro: \u201cI received an invite to go and review John Doe\u2019s Seaside Village and I was so excited,\u201d my eyes glaze over. On to the farting panda.<\/p>\n

\n

\"CarlaCarla Lewis-Balden is a former lifestyle features editor and staff writer at Media24 turned freelance travel writer. She\u2019s the editor of reismier.com<\/a>, a travel blog geared towards the Afrikaans market. Every time she reads about something \u2018breathtaking\u2019 she develops a nervous twitch. You can also catch up with her on Twitter by following\u00a0@DieReismier<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Thou shall\u00a0not gloat It\u2019s not nice when a tweet or Facebook post appears on my timeline with a beautiful view and a smug exclamation proclaiming: \u201cWhile you are sitting at your desk, I\u2019m gazing at this total #amazeballs view!\u201d Yeah, we get it; you\u2019re lucky and you get to travel for a living. To amazing places. For free. No need to rub it in. Your … Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":91121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-91120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nThe Ten Commandments Of Travel Blogging | Travelstart Blog<\/title>\n<meta name=\"description\" content=\"Thou shall\u00a0not gloat It\u2019s not nice when a tweet or Facebook post appears on my timeline with a beautiful view and a smug exclamation proclaiming: \u201cWhile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelstart.co.za\/blog\/the-ten-commandments-of-travel-blogging\/\" \/>\n<meta property=\"og:locale\" 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