Digital Marketing Specialist

Purpose of Role

At Travelstart we are growing! We are looking for a vibrant Digital Marketing Specialist to join our Digital Marketing Team!

At its core the role is about assisting the team to grow our audience, bookings, revenue and maximise profits whilst optimising spend levels across our different channels (SEM, Display, Remarketing, Social), and international markets (South Africa, Nigeria & Middle-East), with a focus on Display on Mobile and App.

Responsibilities

• Campaign set up and management tactics to maximize performance and revenue
• Daily optimisation, reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI
• Set up bid strategies, budget pacing, remarketing list, ad copy testing, landing page testing, inventory and business data management
• Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the head of Digital and country managers.
• Report weekly and monthly on the different campaign performance
• Actively research latest trends, tools and optimisation tactics

Requirements

• At least 1 years experience with Mobile and App advertising
• At least 1-2 years’ experience in SEM, Display and/or Social Marketing with hands on experience running campaigns
• Familiarity with bid and ad campaign management platforms such as Google Ads and Facebook
• Advanced knowledge of Microsoft Excel/ Google sheets and PowerPoint

Does this sound like you?

• I am passionate about the digital space
• I am very data driven
• I am organized, structured and work well in a team
• I am proactive and self-motivated
• I am accountable and take ownership

To apply for this awesome opportunity please send us your CV (maximum 3 pages) and portfolio to: recruitme@travelstart.com.
The reference for this opportunity is “ Digital Marketing Specialist - Display”. Please insert this into the subject line of your email application. Any applicants not meeting the minimum requirements will not receive a response. Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart.

Travelstart is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
Good luck!