Junior-Mid Copywriter

Brand - Cape Town, South Africa

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Purpose of Role

Travelstart are looking for a copywriter to join their awesome brand team and to create engaging online and offline marketing content for the various markets that Travelstart works in, including Africa and the Middle East. This individual should be creative but practical, detail orientated but deadline driven, have a passion for travel as well as selling and be an excellent writer who believes that less is more when it comes to powerful communication.


  • +- 2 years copywriting
  • Experience in e-commerce or travel industry a plus

Key Performance Areas & Indicators

  • Briefing of marketing materials - Writing copy for all marketing materials, including but not limited to newsletters, display banners, social media, web content, flyers, social media banners etc for multiple markets including South Africa, Nigeria, Kenya, Middle East etc
  • Scripts & Social Content - Conceptualising and writing briefs / scripts for social content and youtube videos pertaining to Travelstart and the Travelstart brand and platform, inspirational content, educational content, content that inspires action etc.
  • Proof reading - Proof reading and editing of blogs and marketing materials to ensure content is written in British English, in line with the Travelstart tone of voice, simple and easy for readers to understand and formatted in a clear way.
  • Managing deadlines - Taking ownership of tasks and working closely with project coordinator and team to ensure all deadlines are met.
  • Brainstorming campaign ideas & concepts for tv, radio, competitions etc - Helping brand team and channel owners come up with new and exciting way to promote the brand, both online and offline.
  • Writing blogs - Writing, uploading and SEO optimising content for the Travelstart blog
  • Liasing cross markets & providing feedback - Working closely with project coordinator, country managers and designers to endure the content created is relevant to the market, is enhanced by the design, is in line with the Travelstart brand and is both engaging to look at and to read, while driving the customer to take action.

Personal Competency Requirements

  • Team player
  • Creative
  • Deadline driven
  • Organised
  • Able to multitask
  • Detail oriented

To apply for this awesome opportunity please send us your CV (maximum 3 pages), to: recruitme@travelstart.com
When Applying - It is a real "plus" if you send us a 3min MAX video recording of who you are, Why you are the best candidate for the role and why you are interested in the role!’
Please include a copy of your academic certificate and transcript (marks).
The reference for this opportunity is “Junior-Middleweight Copywriter” please insert this into the subject line of your email application. Any applicants not meeting the minimum requirements will not receive a response. Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart. Good luck!

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Contact: recruitme@travelstart.com

Why Travelstart?

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