Quote file: “Learners will get a once-in-a-lifetime opportunity to watch a World Cup match at one of the 10 stadia,” Zobuzwe Ngobese, PR Manager for adidas SA – therightwinger.co.za
If you, like Whitney Houston, believe the children are our future you will be in your happy place right here in South Africa. The World Cup has used many ways to leverage nation building among schools and the bright young minds that go there. The Department of Sport and Recreation implemented the ‘Adopt a Nation’ drive, where schools (or different grades within it) adopt a nation by choosing one of the participating nations for the World Cup, learn a little about their culture and wear their colours on Football Friday’s. The latest news that puts kids in the front row is that adidas will donate 15 000 tickets to deserving learners through its FIFA Ticket Fund campaign. This means that kids have a shot at being at one of the matches they have witnessed the country prepare for, as kids do, from the periphery while adults do the planning and the moaning.
These are children that would otherwise not have had the chance to get close to the inside of a stadium. A little creative and athletic sweat is required on their part and they will have to prove their prowess through art and football competitions. These tickets are not handouts and will be awarded to those who prove they really want them! So you see, it is good to be in South Africa. Especially as a young and enquiring (unjaded and unembittered) mind who sees this World Cup – not for its logistical and team-lineup headaches – but as an opportunity to view some of the greatest sportsmen the world has ever seen, right here on their own African soil.