Inspired by Jo’burg’s creative energy and in-your-face attitude, Love Jozi is a South African owned clothing company committed to spreading positive messages about Johannesburg through its trendy, sometimes controversial t-shirts.
Oh-so-cool, and available in limited quantities, Luv Jozi’s range of t-shirts take negative stereotypes, social issues, and iconic symbols typically associated with Johannesburg and turn them into wearable art tee’s coveted globally by fashionistas and ex-pats. Designed for trendy individuals who’re unafraid to express an opinion, or want to make a fashion statement, Love Jozi t-shirts are an outward expression of the Jozi attitude to life: edgy, in-your-face, and inspired by Africa.
The 99% SA-made clothing label produces 3 ranges of Jozi tee-shirts.
Sizes range from small to XXL, and are mostly unisex, with a few ladies-only designs depending on the range. All Love Jozi tees are a blend of pure cotton, or cotton-lycra combination.
Love Jozi is a t-shirt label with an emphasis on design and conceptual ideas. Two new, limited edition ranges are produced a year in short print runs and are available through selected outlets, like Black Coffee at Arts on Main or Bamboo Centre.
Ifthetshirtfitswearit are vintage-inspired tee’s featuring contentious or iconic global-meets-South Africa slogans and graphics are printed on a unisex slim fitting t-shirt, and available at mainstream outlets.
Affordable (Love Jozi tees cost less than R200 (under £20, or US$28)), and perfect for lovers of individualistic fashion who love to look good but loathe brand-slaves, Love Jozi lets you be a legend in your own t-shirt, and own a piece of Jozi.