Nothing is too crazy for Virgin’s owner Sir Richard Branson when it comes to publicity stunts. Cameos in Hollywood films, flying hot air balloons, crossing the Channel in an amphibious vessel. You name it, he’s probably done it. This time Richard will fly on one of Air Asia’s flights between London and KL. Not as a passenger, but as a flight attendant. Yes, he will work the aisles asking passengers whether they prefer chicken over beef, tea over coffee, or if they want their pillow fluffed. And the best part of it all is that he will do this dressed up as a female flight attendant. Why? You might wonder. Why is he doing this? Sir Richard Branson lost a bet between himself and Tony Fernandes, the owner of the Malaysian based airline Air Asia. The bet was made at the 2010 F1 championship during which the Virgin Racing Team was competing against the Lotus Racing Team. Yep, not only do these two gentlemen own their own airline, they also own F1 racing teams. Anyway, they agreed that the owner of the losing team would work a flight dressed as a female air hostess on the winner’s airline. And Tony won! Even though his team didn’t actually win the race either. The seats on that particular Air Asia flight will be auctioned off and the proceeds will go to a charity of Mr Branson’s choice. If only I could be a little fly in the galley. Because Mr Branson, you may be able to fly planes, hot air balloons and other airborne flying machines, but walking in a pair of nine inch heels carrying a tray full of food is a whole other ball game. Good luck with that!