Travel Start

Copywriter Executive

Cape Town - South Africa

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Purpose of Role

To ensure all marketing elements are delivered timeously to the respective channels and to stay on top of workflow within the internal marketing team.


  • Write clear, engaging copy with a distinct brand voice for a variety of media, including social, print, website and video.
  • Interpret copywriting briefs to understand project requirements
  • Collaborate across multi-disciplinary teams with designers, PR and other professionals on large-and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Conduct high-quality research and interviews
  • Edit and proofread work to ensure a high standard
  • Use SEO principles to maximize content reach
  • Source images and other content
  • Schedule social media content
  • Relay industry trends and best practices across all content marketing efforts
  • Present copy concepts and deliverables to internal team members and participate in stakeholder pitches

Technical Skills Requirement

  • GA, TCC, Tableau, Marketing CMS
  • Google Suite, Project management tools - Asana/Trello, Google Analytics
  • Firebase, Insider (advantageous)
  • Keyword Planner, Ahrefs


  • Degree or Diploma in Copywriting or related field
  • Certificate in Marketing or Brand Communications advantageous
  • Portfolio of work
  • At least 2 years experience in digital marketing
  • Attention to detail and ability to multi-task

Personal Competency Requirements

  • Deadline driven
  • Attention to detail
  • Multi Tasker
  • Team player

Key Relationships / Interactions

  • Head of Content
  • Head of CRM
  • Channel Owners
  • Front end and Product Managers


The role in question has career growth opportunities in terms of communication execution; and although marketing experience and qualifications are preferred, knowledge of the industry and business would stand the applicant in good stead.

To apply for this awesome opportunity please send us your CV to: The reference for this opportunity is “Copywriter Executive”. Please insert this into the subject line of your email application. Any applicants not meeting the minimum requirements will not receive a response.

Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart. Travelstart is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
Good luck!

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