Purpose of Role

To ensure all marketing elements are delivered timeously to the respective channels and to stay on top of workflow within the internal marketing team.

Responsibilities

• Write clear, engaging copy with a distinct brand voice for a variety of media, including social, print, website and video.
• Interpret copywriting briefs to understand project requirements
• Collaborate across multi-disciplinary teams with designers, PR and other professionals on large-and small-scale marketing projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Edit and proofread work to ensure a high standard
• Use SEO principles to maximize content reach
• Source images and other content
• Schedule social media content
• Relay industry trends and best practices across all content marketing efforts
• Present copy concepts and deliverables to internal team members and participate in stakeholder pitches

Technical Skills Requirement

• GA, TCC, Tableau, Marketing CMS
• Google Suite, Project management tools - Asana/Trello, Google Analytics
• Firebase, Insider (advantageous)
• Keyword Planner, Ahrefs

Qualifications

• Degree or Diploma in Copywriting or related field
• Certificate in Marketing or Brand Communications advantageous
• Portfolio of work
• At least 2 years experience in digital marketing
• Attention to detail and ability to multi-task

Personal Competency Requirements

• Deadline driven
• Attention to detail
• Multi Tasker
• Team player

Key Relationships / Interactions

• Head of Content
• Head of CRM
• Channel Owners
• Front end and Product Managers

Note:

The role in question has career growth opportunities in terms of communication execution; and although marketing experience and qualifications are preferred, knowledge of the industry and business would stand the applicant in good stead.