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Link Building and Outreach Specialist – Team Lead

Marketing - Cape Town

This position is no longer available

Purpose of Role

The Link Building and Outreach Specialist Team Lead is responsible for developing strategies to increase the company's existing backlink profile.

Including alignment of business objectives, the Link Building and Outreach Specialist will have a firm understanding on the do’s and don’ts of getting the company’s website mentioned by other websites in a way that Google and other search engines approve of.

To work closely with the Head of Organic Search in ensuring the execution of high quality link building strategies and campaigns to propel the digital experience forward for our brand.

Key Performance Areas & Indicators

Link Building

  • Execute backlink acquisition activities in accordance with overall SEO strategy
  • Research for relevant link building opportunities on a regular basis to increase our projects’ exposure on the web
  • Contact and collaborate with influencers, journalists, website owners/admins, bloggers
  • Work closely together with the Marketing team to execute a content strategy that is focused on external link acquisition

Competitor Analysis

  • Conduct a full competitive analysis of competitor backlink strategies


  • Research and test new digital PR and link building tactics


  • Report to Head of Organic Search with successes, progress and opportunities
  • Track outreach results
  • Measure the quality of links on an ongoing basis

Link Auditing

  • Regularly analyse backlink profile (identification of link SPAM issues) and submit disavow reports via Google Webmaster tools to ensure healthy links and backlink profile

To deliver world class customer service

  • Contact the client via email, SMS and phone.

You will need

  • 2 - 5 years working in an SEO or link building-focused job
  • Experience working with both content and technical teams
  • In-depth understanding of link building best practices and backlink analysis
  • Strong command of Google Analytics, Google Search Console and Ahrefs


  • Demonstrated professional work experience with link building and create a backlink strategy
  • Ability to utilize a variety of SEO tools and manual search efforts to surface relevant, quality prospects for outreach
  • Ability to not just send emails, but identify and correspond with prospects - we need someone capable of relationship building
  • Adept at multiple modes of written and verbal communication
  • Ability to think creatively, research and formulate creative link acquisition tactics
  • Demonstrated capability to surface and extract link opportunities where others cannot
  • Sound understanding of the role of content and PR within the link building lifecycle
  • Ability to collaborate with internal content team to develop, plan and execute editorial content-based link acquisition campaigns meant to generate interest from media, press and brand outlets
  • Ability to participate and perform various administrative tasks required with a “hands-on” attitude
  • Driven to learn and grow constantly and adopt a passion for implementing new strategies, including influencer outreach, content marketing, blogger networking and more

Personal Competency Requirements

  • Effective communication skills, including solid understanding of English grammar and professional writing ability
  • Internet friendly creative that can interact within multiple online communities and build relationships with ease
  • Strong analytical skills and ability to understand, report and act on data
  • Innovative, inquisitive and effective problem solver
  • Proficient in conducting research online
  • Self-motivated and enjoys working in a fast-paced and results driven environment
  • Candidate must have a passion for search engine optimization
  • Ability to work as part of a team and independently
  • Be proactive with a positive approach
  • Ability to adapt to change
  • Team player

To apply for this awesome opportunity please send us your CV (maximum 3 pages) and portfolio to: recruitme@travelstart.com.
The reference for this opportunity is “Link Building and Outreach Specialist Team Lead”. Please insert this into the subject line of your email application. Any applicants not meeting the minimum requirements will not receive a response. Please note that we reserve the right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart.

Travelstart is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
Good luck!

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Contact: recruitme@travelstart.com

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