Performance Marketing Executive or Manager

Travelstart is looking for a performance marketing (manager or executive) to help drive user growth through Paid Media Channels. As a member of the Performance marketing Team, you’ll be responsible for helping build and manage campaigns across a variety of digital channels, working with cross functional teams to support Travelstart’ brands and verticals.

This is an excellent role for candidates that have 3+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in Africa and The Middle East Travel space.

Responsibilities

You will:

• Help support acquisition campaigns on offline and online channels including Search, Display, Mobile
• Manage Social Media advertising using performance goals that drive new user adoption
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
• Use a process of testing to prove hypotheses and recommend performance optimizations
• Use a data driven approach to manage campaigns and derive insights on strategy and performance.
• Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s.
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
• Communicate weekly updates, progress reports, timelines, and results.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Work closely with the other teams and stakeholders to ensure acquisition goals are met.

Qualifications

You Have:

• A Passion for Marketing. You stay up to date on the travel industry, platforms and changes as they roll out
• A BA/BS degree or equivalent practical experience
• At least 3+ years of related digital and/or Social Media Advertising experienceA strong grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketingStrong analytical ability
• Outstanding ability to think creatively, identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• High levels of integrity, autonomy, and self-motivation.An energetic and willing attitude
• The ability to synthesize complex ideas into actionable recommendations for senior executives
• A hungry, infectious personality: we’re looking for someone determined and able to win

Bonus

• Deep Understanding of Adwords & Facebook
• Experience with Web Tracking and Attribution
• Offline Marketing experience