Travelstart is looking for a Performance Marketing Executive to help drive user growth through
Paid Media channels. As a member of the Performance Marketing Team, you’ll be responsible for
building and managing campaigns across a variety of digital channels, working with
cross-functional teams to support Travelstart’ brands and verticals.
This is an excellent role for candidates that have 3+ years of relevant experience and are
excited about using their skills alongside a strong marketing team to build one of the strongest
brands in the African Travel space.
Responsibilities
You will:
- Help support user acquisition campaigns on online and offline channels including Search, YouTube, Display, Programmatic.
- Manage Paid Social advertising using performance goals that drive new user adoption.
- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROAS,
LTV, and other channel metrics.
- Use a process of continuous A/B testing to prove hypotheses and recommend performance
optimisations.
- Use a data-driven approach to manage campaigns and derive insights on strategy and
performance.
- Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s.
- Monitor web analytics dashboards and key reporting tools, pointing out key areas of
importance.
- Communicate weekly updates, progress reports, timelines, and results.
- Write creative briefs to define program objectives and KPIs, optimising campaigns to
maximise ROAS.
- Collaborate with internal teams to create landing pages and optimise user experience.
- Work closely with the other teams and stakeholders to ensure user acquisition goals are
met.
Requirements / Key Skills
You Have:
- A BA/BS degree or equivalent practical experience.
- Proven working experience in digital marketing and advertising of at least 3
years;
- A Passion for Marketing. You stay up to date on the travel industry, platforms and
changes as they roll out.
- Deep understanding of Google ADS, Google Display Network (GDN), Search ADS 360, DV360.
- Hands-on knowledge of Facebook Business Manager.
- A strong grasp of Web/App Analytics & Attribution, A/B Testing, and metrics-driven
(performance) marketing.
- Strong analytical ability.
- Outstanding ability to think creatively, identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven
environment.
- High levels of integrity, autonomy, and self-motivation.
- An energetic and willing attitude.
- The ability to synthesize complex ideas into actionable recommendations for senior
executives.
- A hungry, infectious personality: we’re looking for someone determined and able to win.
To apply for this awesome opportunity please send us your CV
to: recruitme@travelstart.com. The reference
for this opportunity is “Performance Marketing Executive”.
Please insert this into the subject
line of your email application. Any applicants not meeting the minimum requirements will
not
receive a response.
Please note that we reserve to right to amend, freeze the role or not hire. The final
appointment will be at the
discretion of Travelstart. Travelstart is committed to transformation and redressing of
past
inequalities. Our
employment equity
goals will be taken into account in our selection process.
Good luck!
